Customer Data: Your Most Valuable Asset

Date: Wednesday, January 30
12:00 p.m. - 1:00 p.m.

Location: SIA Snow Show Room 302

Presenters : Ben Lockett and Scott Buelter, Leisure Trends Group

Please join us and enter to win a Customer Profile courtesy of Leisure Trends Group. 
RSVP Here

Too often islands of customer data exist as silos driving zero value. These islands often include POS, eComm, product registration, loyalty programs and newsletter signups. Combining these islands into one single customer database creates a platform that can be used to move the needle in the areas of customer retention, lifetime value and customer satisfaction.

On the first day of the 2013 SIA Snow Show, Ben Lockett and Scott Buelter, Leisure Trends Group Customer Relationship Marketing experts, will use real world examples to help you understand how to turn customer data into revenue.

  • Learn how to combine multiple sources of data into a 360 degree view of your customers

  • Understand how other companies have done this before

  • Measure the financial success of an email campaign
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About Leisure Trends Group - Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, email info@leisuretrends.com or visit www.leisuretrends.com.

For more information on Customer Data: Your Most Valuable Asset contact:

Leisure Trends Group
Inquiries/More Information
303-786-7900 x 107  
info@leisuretrends.com